Alisha Paudel
Email Marketing Strategist
Alisha Paudel is an Email Marketing Strategist specializing in campaign planning, automation, and performance optimization. She drives engagement, retention, and revenue through data-driven email marketing across eCommerce platforms.
She has hands-on expertise in managing end-to-end email marketing operations, including campaign planning, automation, list segmentation, and performance tracking. She has executed high-impact promotional and lifecycle campaigns for multiple eCommerce brands operating on Shopify and WooCommerce platforms. Using tools such as Klaviyo, Omnisend, and Brevo, she builds and optimizes automated email flows including Welcome sequences, Abandoned Cart recovery, Post-Purchase communication, and Win-back campaigns that enhance customer engagement and drive repeat purchases.
As a strategist, she aligns campaigns with broader marketing objectives, manages high-frequency campaign calendars, and conducts A/B testing to continuously improve performance, successfully boosting engagement and sales through behavioral segmentation. She also designs mobile-first, on-brand creatives using Canva, and closely monitors analytics to ensure measurable results while maintaining a consistent brand voice.