SEO stands for Search Engine Optimization. It is a process of optimizing websites or creating traffics on a particular website so that they rank on the top of the search engines through organic searches. While ranking your website ,you should consider different factors. Here, In this topic we are going to discuss about 9 simple ways to improve your SEO ranking:
1. Choose the right URLs:
Before the website goes live, you have to name it which is also known as a domain name. This is the address that searchers will type to find your site. The ideal domain will include your business name and perhaps a relevant keyword that are relevant to your business. You should make sure your pages’ URLs are clean and clear. This means no special characters, no hashtags, and no page ID. Using the right URL will better your SEO ranking.
2. Create unique titles and descriptions for each page:
While writing the titles and descriptions you should clearly describe what your business does. It is important that your title should be unique and catchy. Once your site shows up on the result page, searchers analyze the title and description to learn what your site is about. It also helps the viewer to decide whether to stay on that page or not.
Most of the time, the title is the factor that attracts the searchers to your site. If the title of your page is not clearly defined, the reader might not feel to visit your page and ends up ignoring the content. While writing the title, you should make sure to include a relevant keyword.
3. Utilize anchor text:
Anchor text is the clickable text on a hyperlink that visitors use which takes them directly to another web page. It takes the searcher within your website or anywhere on the other’s website on the internet. An effective anchor text helps users to navigate your website and find what they are looking for. It should also include keywords and phrases related to what you do. Anchor text is the best way to boost your SEO. But keep in mind that excessive linking or anchors that don’t really help your visitors can raise some red flags with Google.
4. Add alt text:
Adding alt text means adding a description of an image so that it will be easier for the reader to know what the image is about. When writing alt text, be sure to accurately describe what is seen in the image, but try to include the name of your business or keywords related to what you do. If your image can’t be displayed on your website, visitors can still understand what the image is about from reading the text.
5. Give your website structure with the right headers:
It is important that every page on your website should have a title, a subtitle, and so on. When search engines scan your website, it makes it easier to understand your content better if you are using text hierarchy. The clearer your text structure is, the easier the search engine will digest your site’s content. It also makes the page attractive to the viewers.
6. Create quality content:
Great content is a way to improve your SEO and get more pages of your site ranking. For many businesses creating quality content might involve creating a blog as part of their SEO strategy. But it also means that only some of your website’s pages can be optimized. One of the ways to create quality content is to get experts to write your content, where they are familiar with and know about the topic to at least contribute to your article.
7. Do keyword research:
The keyword is an important factor when you are ranking your website. You can’t rank if you aren’t targeting keywords. Every SEO optimization that you make on a page needs to have a target keyword or keywords to focus on. While performing keyword research you can choose the right keyword research tool and it will not only help with the keyword research, it will also empower your competitor analysis. Some of the keyword research tools are:
8. Build impactful external links for SEO:
The external link links your website to another website on the internet. High-quality backlinks from strong domains are powerful signals to Google that your content is worth ranking. If you want good backlinks for your website, you have to make sure that you have quality content and it has to be shared and distributed by quality sources. You’ll need to gain the trust of publications, or reputable sources. One thing you should know is that original content is preferred, and more likely to be picked up and gain reputable backlinks.
9. Track, report, and improve your website:
While performing SEO, successes are often the result of months of hard work. Constant content updates and optimizations while improving internal linking and technical SEO fixes. To make sure that your hard work is paying off, you’ll need to track the rankings and your organic traffic an integral part of your SEO workflow. You can use different web analytic tools such as Google Console, and Google Analytics. You should always be aware of the rankings according to Google’s algorithm.
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Author – Alisha Poudel
