If you look around a coffee shop or a waiting room, you will notice one thing: almost everyone is looking at their phone. And most of the time, they are watching short video ads and clips. For small business owners, this is a huge opportunity to reach new customers.
If you want to build your brand and get more people through your doors, digital experts at Brand Builder often point to one powerful tool: short-form video.
Understanding Short Video Ads and Clips
Short video ads and clips are quick, fun clips usually lasting less than a minute. You see them every day as Instagram Reels, YouTube Shorts, or TikTok videos. These clips catch your attention fast and deliver a quick, clear message.
Why Your Business Needs Short Video Ads
You might think video marketing is only for big companies with huge budgets, but that is not true anymore.
- People love them: Quick videos are easy to watch. According to recent reports from HubSpot, video holds people’s attention much better than plain text or regular photos, making it the top format for marketers.
- Better reach: Social media apps push short videos to lots of new people, even those who do not follow your page yet. This gives you a free way to catch people’s attention
- Builds trust: Video lets you show the human side of your brand. When people see your face, your team working, or how you make a product, they feel a stronger connection to you.
Easy Tips to Get Started
You do not need an expensive camera or a fancy editing studio to make great ads. Here are a few simple tips to help you start creating right from your phone:
- Use a hook: You only have about three seconds to grab someone’s attention. Start your video with a fun question, a surprising fact, or a bold statement.
- Show, don’t just tell: If you run a local bakery in Pokhara, do not just talk about your new pastry gift boxes. Show a quick, close-up video of your baker frosting a fresh cake and packing it into a beautiful box.
- Use good sound: People will skip a video if the audio is bad. Make sure your voiceover is clear, and pick upbeat, modern background music (like a smooth hip-hop or lo-fi beat) to match the mood of your brand.
- Tell them what to do: Always end your video with a clear next step. Tell viewers to visit your website, order through your app, or follow your page for more updates.
Starting with video ads might feel scary at first, but practice makes perfect. Grab your phone, hit record, and start sharing your business with the world!
Have you tried making a short video for your business yet?
