Top Branding Trends To Watch in 2023

Companies must be present everywhere if they are to be noticed. That is, it is no longer sufficient to simply have a physical store that is promoted online and through marketing. If you want to prosper in the digital age, you must have a website as well as be present on many social networking platforms. As a result of this trend, many businesses are now creating shape-shifting logo designs. This simply implies that the size, intricacy, or color of your logos will vary depending on the application. For example, you may have a master logo for your website and a simpler icon for your Instagram account.

In the digital age, trends have become a focal point. People constantly check their social media accounts for the latest technology, gadgets, fashion design, and industry trends. However, for many consumers, the culture of “keeping up with the Joneses” can be stressful and exhausting. This is why blasts from the past are becoming more important in branding.

Many people yearn for the past and want to relive the way things used to be. You can evoke these old recollections and associate positive sensations with your products and services by using nostalgic brand marketing.

Furthermore, visual content such as GIFs, charts, infographics, and videos help you generate new leads on social media more successfully. They have a better chance of being seen than advertising that just lists the things you have to sell. This is especially crucial now that Facebook has updated its algorithm to prioritize friends and family above advertisers in news feeds (Forbes, 2018). As a result, many B2C marketers (54%) are now focusing on developing videos and webinars (Content Marketing Institute, 2020), which are frequently utilized in conjunction with social media content to increase their efficiency.

That being said, you should be mindful of how you present your products and services on these platforms. An excellent place to start is to identify which sites your clients frequent and research the format of each social network. After all, these platforms cater to many types of material. Twitter, for example, focuses more on written information, whereas Instagram relies more on pictures.

Following that, you’ll need to develop a consistent aesthetic theme for your accounts. To give your company a more established identity, create a color scheme and a standard for photo editing and layout.

Still, on the subject of social media, another branding trend that has emerged in recent years is the usage of official hashtags. On Instagram alone, seven out of ten hashtags are sponsored (Omnicore, 2021). Furthermore, Instagram posts with at least one hashtag receive 12.6% more engagement than those without (Later, 2021).

You can reach out to your customers’ followers by encouraging them to post about their recent purchases from your company and utilizing the hashtag. You may also upload screenshots of these user-generated posts on your social media page to inspire other customers to share their experiences with your brand and urge leads to buy.

Doing more with less is really about having a bigger impression with fewer parts. It’s not about minimalism, which uses beige, white, and neutrals with a lot of white space. Instead, this style employs the fewest features necessary for a brand to convey the greatest degree of expression and personality.

These brands use one or two colors with large, clear lettering. They just employ what is required to communicate the message, tone, and personality. This branding trend corresponds to the common feeling of having too much when we can all get by with far less. In response to all of this excess, marketers are retaliating by doing more with less.

A character that represents a company or brand is known as a brand mascot. to the extent of human beings in the form of the world. Customers can connect with a brand on a more personal level when it has a personality and a face. The Mickey Mouse character, for example, is a mascot for the Disney brand and is frequently used to advertise the business and its different products and services. The usage of a mascot can also serve to establish a sense of nostalgia and familiarity among consumers, which can aid in the development of brand loyalty.

Customer-centricity has reached new heights in the modern business landscape. Being customer-driven meant more than just doing surveys to learn what your target market wanted. Customers are now directly involved in the development of products by brands. According to a Bulbshare study, 77% of shoppers prefer brands that collaborate with them (Bulbshare, 2018). Simply allowing them to participate in your creative process empowers them. Furthermore, this method makes you appear more trustworthy and genuine. According to the same study, the majority of these consumers (86%) regard customer-driven brands as more trustworthy. Meanwhile, 81% of them regard collaborative brands as more real than their competition.